Wednesday, March 23, 2011

Too Fast for the Truth

Augusta, Maine

When the first transatlantic cable was pulled ashore in 1858, celebrations erupted across the United States, marked by the ringing of church bells, torch-light parades and a hundred-gun salute in New York City. Still, the technology that allowed people to communicate almost instantly across great distances was getting to be too much for some people. In an editorial on the “benefits and evils” of the new transatlantic telegraph, the New York Times described it as “superficial, sudden, unsifted, too fast for the truth… Indeed, one of the ways in which the cable would transform society could be seen the next day when the news was reported in real time on a menu.

Friday, March 4, 2011

On the Road


The gentleman on this advertising card declares, “Yes Miss, when traveling, I always drink Van Houten’s Cocoa. It is so sustaining.” This comic scene took place in the mid-1880s when the fast-growing railroads were changing the social landscape in the United States, bringing strangers together in social settings far from home.1 Rapid industrial growth also brought about the rise of a new breed of traveling salesmen called “drummers.” Distinctly different from hawkers and peddlers, the drummers were a new cultural phenomenon, the enterprising foot soldiers of capitalism, bringing its bounty to the hinterlands.2 They first appeared in the 1840s. Their numbers declined during the Civil War, but then skyrocketed in the post-war boom. By the late 1880s, there was somewhere between 60,000 and 100,000 drummers in the country. They soon became part of the national lore. Five menus from their heyday provide a rare glimpse into their world of fraternal relationships and professional associations.