Monday, December 11, 2017

Dancing at Reisenweber’s

New York City, 
1912-1915 


Reisenweber’s played an important role in American popular culture during the second decade of the last century. Today, it is mostly remembered as the place where jazz was introduced to a wider audience in 1917. However, Reisenweber’s already made history five years earlier when the dance craze took New York by storm. It was the first restaurant to provide its patrons with space to dance and kept the party going through a steady stream of promotions. The energy and spirit of this early period of rapid social change is conveyed in an audio slideshow showing over ninety invitations, admission tickets, advertising cards, special notices, beverage lists and menus from 1912 to 1915. Although this chronology of ephemera primarily reflects the main location on Eighth Avenue at Columbus Circle, some pieces come from the properties it managed on Coney Island—the Brighton Beach Casino and the Shelburne Hotel—and the Ziegfeld Follies of 1915, which it catered. Even at the Follies, the theater-goers tangoed and turkey-trotted before and after performances and during intermission. 

Reisenweber’s used four stories of its ornate building for dining and entertainment. The seven-floor complex was a stew of frenzied activity that
 gave rise to the cabaret when it became the first restaurant in the United States to present a show with more than one act, a concept soon adopted at other places in the theater district on Broadway. It also fueled the dance mania by hosting a large number of themed events. One concept that proved to be particularly successful was the “tango tea,” or thé dansant. Reisenwebers, which claimed to have imported from Paris, provided male dancing partners at these popular late afternoon dances. The city’s first such dance took place there in January 1913, a seminal event documented by one of the invitation cards shown in the video below. Other themes appear only once, such as a baby contest designed to lure young mothers out of their nearby apartments on the Upper West Side. 


When Reisenweber’s and the other cabarets closed in the late teens and early 1920s due to Prohibition, the party continued at the speakeasies where advertising was done by word of mouth. 


Notes 
1. Soon after the Original Dixieland Jass (sic) Band made its acclaimed debut at Reisenweber’s 400 Room, it released the first jazz recording in February 1917, a turning point in popular culture that ignited the Jazz Age.
2. Austrian-born Louis Fischer took over the management of the well-established restaurant from his father-in-law, John Reisenweber, in the early 1900s. After expanding in 1910, Fischer took the business in new directions. 
3. New York Hotel Record, Vol. 12, No. 10, 3 February 1914. 
4. New York Times, 10 August 1931.

9 comments:

karen herod said...

What a treasure trove of material! And the video was fun to watch, although I did regret being unable to peruse the menus at my leisure.

Darryl Thompson said...

a marvellous collection of ephemera. well done as usual

Jan Whitaker said...

Fabulous! Love the warning about the hazards of out-of-date dance steps.

Michael Peich said...

Henry--Great material both historically and gastronomically, and visually most appealing. Many thanks for sharing!

Cheers, Miike

Anonymous said...

Please include the address of the establishment..so I don't have to look up every time I read about one..I have no idea where this place is or was. Thanks! What a great blog! kudos!!!

deana sidney said...

who knew/?? Such an amazing collection.
Here's wishing you a merry xmas -- and a happy new year

Anonymous said...

It's fun to come across this. John Reisenweber is my great-great grandfather. We're fortunate to have a couple of the original menus in our Reisenweber family memorabilia. Thanks for your interest.

Jonathan Cable said...

My grandparents, Al B. White and Myrtle Young, performed at Reisenweber's. I have an undated flyer that advertised their performances!

Leslie Carroll said...

I have a question about the location of the original Reisenweber's. It's referred to as Columbus Circle in NYC (and as a lifetime NYCer I know that to be 59th Street and Eighth Ave at the southern end of Central Park). However, elsewhere I see that "Columbus Circle" Reisenweber's location to be 48th Street and Broadway in the Theatre District. To my knowledge, Columbus Circle was never 10-11 blocks further south than the location is has been known by for several decades. Can you please clarify the location of the original Reisenweber's?