The Menu was the Message

1904-1931 

The advent of the postcard provided the hospitality industry with innovative ways to advertise. One of the unique formats that emerged in the early 1900s was the attachment of postcards to menus. This concept was particularly suited to table d’hôtel menus that did not have prices. Once ubiquitous, table d’hôtel menus were still being used at hotels and resorts that operated on the so-called American Plan, meaning room and board were included in the daily rate. Such hostelries traditionally promoted the abundance of their board to attract guests, something the postcard-menu combination was ideally suited to do.