The Menu was the Message

1904-1931 

The advent of the postcard provided the hospitality industry with innovative ways to advertise. One of the unique formats that emerged in the early 1900s was the attachment of postcards to menus. This concept was particularly suited to table d’hôtel menus that did not have prices. Once ubiquitous, table d’hôtel menus were still being used at hotels and resorts that operated on the so-called American Plan, meaning room and board were included in the daily rate. Such hostelries traditionally promoted the abundance of their board to attract guests, something the postcard-menu combination was ideally suited to do.

Dining in Prospect Park

Brooklyn, New York

1897 

Brooklyn’s pastoral Prospect Park was designed by Frederick Law Olmsted and Calvert Vaux, the landscape architects who created Central Park and Riverside Park in Manhattan. Opened in 1867, Prospect Park was substantially complete in 1873 when a financial panic halted further development. Some of the originally-envisioned structures, such as a terraced restaurant, were never built. Instead, two of the existing buildings were utilized for food service. The park was restored in the 1890s during the City Beautiful movement, and it was during this period that the park commissioner decided to appoint a new concessionaire. His goal was to make the restaurants more “fashionable” while still maintaining low prices for the general public. The recent discovery of two menus from about 1897 reveal what this plan looked like when put into action.

Music on the Menu

1878-1978

“Music with dinner is an insult both to the cook and the violinist,” observed English writer G. K. Chesterton. Nevertheless, music has become an inescapable part of eating outside the home. While menus almost never reveal what was played in the background of restaurants and hotel dining rooms, they reflect the world of music in a myriad of other ways. 

Where the Immigration Inspectors Dined

New York City, 

1904-1905 

The immigration station on Ellis Island reopened in 1900, following a devastating fire three years earlier. In 1902, substantial changes were made to operations, including the posting of “Kindness and Consideration” signs as reminders to unfriendly and disrespectful members of the workforce that included inspectors, interpreters, doctors, nurses, and social workers. Between 1900 and 1918, ten million people entered the United States through Ellis Island. Unlike the nineteenth century, when immigrants mostly arrived from northern and western Europe, the early twentieth century witnessed a surge from eastern Europe, czarist Russia, and southern Italy. Menus from employee outings in 1904 and 1905 reflect the ethnic cuisines of the newcomers, which is not to imply that everyone on the staff supported the immigration laws then in force. 

Impressions of American Hotels

1883-1898

Max O’Rell was the pen name of Léon Paul Blouet, a well-known French author and journalist in the late nineteenth century. Beginning in the fall of 1887,  O'Rell visited the United States for six months, traveling as far west as Chicago. After a second tour in 1890, he published A Frenchman in America in which he humorously described American manners and customs with acerbity. Chapter IV, titled “Impressions of American Hotels,” is reproduced below with some of the original illustrations and relevant menus from the period.

When Maria Parloa Visited Tilden Ladies’ Seminary

New Hampshire,
1881

Tilden Ladies’ Seminary in West Lebanon, New Hampshire was a progressive institution established in 1855 when most female boarding schools focused on activities like needlework and music. Two pieces of ephemera from 1881 provide a rare glimpse of this school and a guest lecturer named Maria Parloa, one of the country’s first celebrity chefs. 

An Early Chidren's Menu

Boston, 

1885 

Menus that were composed, designed, and printed exclusively for children first appeared in the 1920s. They were initially adopted by department stores and railroad dining cars and eventually became common in restaurants after the Second World War. A hand-written menu from a seven-year-old birthday party in February of 1885 reveals what children’s menus might have looked like had they existed in public dining spaces in the late nineteenth century.